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March 22nd, 2024 El Mocambo, Toronto

The Audiencers' Festival

Bringing together publishing professionals to make better decisions when it comes to engaging, converting and retaining their audiences.

Organized with

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This event is now over!

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Digital publishing professionals in The Audiencers' online community

Media titles joining our Toronto Festival

Expert panelists

Hours of conference and networking between peers

Definitely the most useful conference I have been to this year! What made it stand out was that everyone was very transparent and open when discussing strategies and opportunities... there was a lot of discussion and knowledge-sharing around solutions, a breath of fresh air from the usual doom and gloom."
olivia-modified

Olivia Woosey
New Statesman Group

The Audiencers' Festival

Agenda

No live-stream or replay - what happens at the Festival, stays at The Festival!

  1. 9:00am El Mocambo

    Doors opening

    464 Spadina Ave. #462, Toronto, ON M5T 2G8

  2. 9:30am El Mocambo

    Welcome & context on the industry

    madeleine-whiteMadeleine White
    Editor in chief (The Audiencers)

    Mark zohar-modifiedMark Zohar
    CEO (Viafoura)

  3. 10am El Mocambo

    Bridging editorial with commercial goals around subscription

    duncan clark-modified-modifiedDuncan Clark
    Chief Content Officer (Postmedia)

    Chris Patheiger-modifiedChristopher Patheiger
    Chief Product and Innovation Officer (DallasNews Corporation)

    Rebecca Zamon-modifiedRebecca Zamon
    Audience Growth Manager (The Globe and Mail)

  4. 10:45am El Mocambo

    Optimizing SEO with your paywall in mind

    shelby blackley-modifiedShelby Blackley
    Manager, Newsroom SEO (The Athletic) & Co-founder (WTF is SEO?)

  5. 11:15am El Mocambo

    Coffee break

  6. 11:45am El Mocambo

    Registration & dynamic engagement journeys

    Elliot Ng-modifiedElliot NG
    Director Customer Experience & Loyalty (CBC)

    dustin block-modifiedDustin Block
    Audience Development Lead (Graham Media Group)

    Ashley Hawley-modifiedAshley Hawley
    Head of Product (Toronto Star)

    madeleine-white-modifiedModerated by Madeleine White
    Editor in chief (The Audiencers)

  7. 12:30pm El Mocambo

    From the brink of bankruptcy to digital transformation: the impressive story of Les Coops de l’info

    marc gendron-modifiedMarc Gendron
    Publisher of Le Soleil

    marion-wyss-modifiedInterviewed by Marion Wyss
    Editor-in-chief (The Audiencers)

  8. 1pm El Mocambo

    Lunch break

  9. 2:30pm El Mocambo

    Unlocking customer lifetime value

    Michael Gagliano-modifiedMichael Gagliano
    VP Audience & Commerce (SJC Media)

    Jill Marchisotto-modifiedModerated by Jill Marchisotto
    Atlas 

  10. 3:15pm El Mocambo

    Maximizing the value of readers without digital subscription: 20minutes' experience with registration

    Constance Martina-modifiedConstance Martina
    Head of Data & Engagement (20minutes)

    mark zohar-modifiedInterviewed by Mark Zohar
    CEO (Viafoura)

  11. 3:45pm El Mocambo

    Understanding, targeting and better serving audiences

    dustin titus-modifiedDustin Titus
    CDO (Zoomer Media)

  12. 4:15pm El Mocambo

    🍸🍷 Drinks & networking!

    The conversation continues off-stage over some drinks and nibbles!

    Sponsored by

    axeptio
    Consent Platform for Seamless Digital Experiences

     

el mocambo-1

The space

El Mocambo

464 Spadina Ave. Toronto, ON M5T2G8
How to get there

Organized with

  • Logo Poool
  • Viafoura-ONA20-logo-9-18-20-2
  • arc-xp
  • axeptio
festivals

The Audiencers' Festival Toronto

Why join us?

 

An afternoon of expertise. By publishing professionals, for publishing professionals:

  • Make better decisions
  • Understand the operational 'how'
  • Unique perspectives
  • Networking with others facing the same challenges

Taking to the stage

Industry-leading experts

Discover the full agenda
Michael Gagliano
Michael Gagliano
SJC Media
Constance Martina
Constance Martina
20minutes
Duncan Clark
Duncan Clark
Post Media
dustin block
Dustin Block
Graham Media Group
dustin titus
Dustin Titus
Zoomer Media
Rebecca Zamon
Rebecca Zamon
The Globe and Mail
Elliot Ng
Elliot Ng
CBC/Radio-Canada
Jill Marchisotto
Jill Marchisotto
Atlas
marc gendron 1
Marc Gendron
Le Soleil
Chris Patheiger 1
Chris Patheiger
DallasNews Corp
Ashley Hawley 1
Ashley Hawley
Toronto Star
mark zohar
Mark Zohar
Viafoura
shelby blackley
Shelby Blackley
The Athletic/WTF is SEO?
madeleine-white
Madeleine White
The Audiencers
portrait-marion-2022
Marion Wyss
The Audiencers
The Audiencers

The Audiencers

About the organizers

 

Led by Marion & Madeleine, The Audiencers is a B2B publication by Poool, The Membership and Subscription Suite, the complete set of tools needed to master your reader revenue model, from engagement & registration, to subscription & retention. 

Our mission is to support publishing and brand publishing professionals in making better decisions when it comes to engaging, converting and retaining their audiences.

We aim to be your go-to reference for becoming better at your job. After each visit to our site, we hope that you leave knowing exactly what you need to do to solve your current challenges, impress your boss and achieve your business goals. You’ll be inspired by our benchmarks, informed by our content for easier decision-making and learn from some of the best in the business thanks to our contributors.

2023 Festivals in Paris and London
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Send us an email

Got a question?

Get in touch with our team if you have any questions, would be interested in sponsoring or simply to introduce yourself!
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The need-to-know

FAQ

Do you need to pay to attend?

Nada! This is a free event with the goal of sharing expertise and bringing publishing professionals together. The reason we're asking you to register your interest instead of getting tickets directly is so that we can make sure to fill the room full with the right professionals - those working in audience development - to ensure interesting conversations.

Where is the event being held?

At El Mocambo, a former rock 'n' roll institution where bands such as The Rolling Stones have played!.. When we say The Audiencers' Festivals are unlike any other B2B event, we aren't joking! 

Who is the event aimed at?

Just like The Audiencers' written content, this event is for publishing professionals involved in audience development. Specifically, audience engagement and conversion in a digital reader revenue model.

What language will the conference be in?

English, but we welcome professionals from around the world to join!

Why do I have to "request" a spot?

We do this to make sure the room is full of digital publishing professionals. If you don't fit into this category, please reach out to us via the contact form to see how we can work together:)

  • Days
  • Hours
  • Minutes

March 22nd 2024 Toronto, Canada

Are you ready?!

A day of expertise. From professionals, to professionals.
Reserve your spot