Definitely the most useful conference I have been to this year! What made it stand out was that everyone was very transparent and open when discussing strategies and opportunities... there was a lot of discussion and knowledge-sharing around solutions, a breath of fresh air from the usual doom and gloom."
Olivia Woosey
New Statesman Group
The Audiencers' Festival
2 day agenda
The Workshop: an intimate, 20-person interactive session focusing on retention-minded acquisition, followed by drinks to continue the conversation
The Festival: an afternoon of expertise covering everything engagement, conversion & retention, plus a networking drinks evening
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9:00am The News Building - News UK
Doors opening
1 London Bridge St, London SE1 9SG
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9:30am News UK
The warm-up act: How to succeed in the current reader revenue landscape
Madeleine White
Co-founder (The Audiencers)
Marion Wyss
Co-founder (The Audiencers) -
10am News UK
How the Guardian has developed and promoted its product portfolio to gain reader support
Jim Scutt
Senior Growth Manager (The Guardian)
Julia Hinds
Senior Propositions Manager, Reader Revenue (The Guardian) -
10:30am News UK
Clarín's digital transformation: the secrets behind the most successful Spanish-language media subscription
Ismael Nafria Mitjans
Journalist, Author, Consultant -
11am News UK
Coffee break
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11:40am News UK
Audience-driven subscriber acquisition: strategies from 3 corners of the world
Donika Lilova
Head of Paid Content Subscription & Deputy Chief Subscription Officer (FAZ)
Flavio Moreira
Product Management/Editor in Chief (UOL)
Eliz Mizon
Strategy Lead (The Bristol Cable)
Oliver Norman
Co-CEO (In Digital) -
12:30pm News UK
From the brink of bankruptcy to digital transformation: the impressive story of Canada's Les Coops de l’info
Marc Gendron
Publisher of Le Soleil
Interviewed by Jay M'Bei
VP of Sales EMEA (Arc XP)Brought to you by Arc XP
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1pm News UK
Lunch break
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2pm News UK
From community to reader revenue
Key note by Madeleine White
Editor in chief (The Audiencers)
William Whittington
Lead Community Moderator (The Telegraph)
Birger Soiland
VP of Sales (Norkon)
Peter Jackson
Reader Comment Editor (The Times & The Sunday Times) -
2:45pm News UK
Multichannel anti-churn strategy: 5 examples from Libération
Adèle Bacos
Head of Subscription Marketing (Libération)Brought to you by Actito
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3:15pm News UK
Churn reduction stories from two sides of the Channel
Romain Lhote
Head of Marketing (L'Équipe)
Lisa Stevens
Head of Subscriber Engagement & Retention (The Times)
Moderated by Ludivine Paquet
Head of Customer Success (Poool) -
4pm News UK
Fête de la musique!
Fête de la musique is a French annual festival on the longest day of the year where every street in Paris is filled with live music of every variety.
And June 21st, the day of our Festival, just happens to be this day! So we thought we'd bring Paris' music across the channel to London, with live music, networking and drinks!
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2pm In Digital, 49 Neal Street
Welcome coffee
This workshop is aimed at subscriber acquisition team members who are looking to implement retention strategies prior to conversion in order to increase lifetime value.
Brought to you by
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2:30pm In Digital, 49 Neal Street
The theory: how to intelligently acquire subscribers
Madeleine White
Editor in chief (The Audiencers/Poool)
Charlotte Parker
Senior Customer Success Manager (Aptitude Software) -
3pm In Digital, 49 Neal Street
The case study: L'Équipe
Romain L'Hote
Director Marketing (L'Équipe) -
3:30pm In Digital, 49 Neal Street
Subscription speed dating
4 break out groups (speed dating style!) to discuss different aspects of retention-minded acquisition, share best practices and solutions to key challenges.
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4:30pm In Digital, 49 Neal Street
Regroup
Key takeaways from the speed dating sessions
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5pm In Digital, 49 Neal Street
Drinks and networking
🍷🍻 Fingers crossed for some sun!
Organized with
