London, October 12th 2023.

Bringing together publishing professionals to make better decisions when it comes to engaging, converting and retaining their audiences


On the program

An afternoon of expertise. From publishing professionals, to publishing professionals.


Welcome tea & coffee

Meet with other publishing professionals over a hot drink before heading to the main stage for 2pm where our editor-in-chiefs will open the afternoon of content.


Madeleine White


The Audiencers


Marion Wyss


The Audiencers


Bridge roles: bringing editorial, marketing & product together to increase ARPU

Martina Andretta-modified

Martina Andretta

Audience Specialist & Head of Social

New Statesman


Lars K. Jensen

Audience, data & journalism

Berlingske Media


Dmitry Shishkin

Independent Digital Publishing Consultant


Redefining digital-first: The operations and workflows for a successful audience strategy in 2023


Jay M'Bei


Arc XP


Aaron Jansen

Sales Director

Arc XP


Panel: how to make your newsletter valuable in a reader revenue model


Michael MacLeod


The Edinburgh Guardian


Peter Houston

Media Voices

Host of The Newsletter Awards

Maire Bonheim-modified

Maire Bonheim

Head of Newsletters

The Telegraph


How to optimize your conversion funnel, with examples from ELLE Magazine


Madeleine White


The Audiencers


Maxime Moné




From community to a growing subscriber base

Mark zohar-modified

Mark Zohar

President & CEO


jo holdaway-modified

Jo Holdaway

Chief Marketing & Data Officer

The Independent


“It’s all greek to me” - the art of translating between editorial and commercial


Morten Ro

Independent engagement designer and advisor


Maria Bissendorf

Head of Membership Development

Hearst UK


Cocktail, food & networking - plus an interactive Q&A to share how each media brand is dealing with the challenges of today’s digital monetization world

The Drum Labs, Shoreditch

We're fully booked!

Sorry, we would have loved to have you join us for this event! Maybe next time? Sign up to The Audiencers' newsletter to make sure you're the first to hear about our future events.

Why join us?

More informed decision-making

An afternoon to hear from and mingle with top industry experts, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.

Operational advice

Supporting you in the everyday jobs and processes required for a successful digital strategy. We hope that you leave knowing exactly what to do to solve your current challenges, impress your boss and achieve your business goals.

Exclusive insights

What's shared at the festival, stays at the festival. No live stream, no recordings or replay. Complete exclusivity between professionals at our event. We simply invite you to come, listen, learn, share and network.


An event that brings publishing professionals together, nurturing a knowledge-sharing culture and connecting you with peers who might be facing similar challenges or have already found a solution that you can copy.

Our partners

Poool (1)

Hear from our readers

"The Audiencers always provides me with insightful analyses and recommendations based on the strategies of leading international publishers. Through their network, they can access diverse perspectives and experts that I didn't have on my radar before."
Digital publishing consultant
"The Audiencers and Madeleine are one of my go-to resources. Its balance of depth and breadth make me more feel more informed to lead my own business"
Someone in Audience Development at The Washington Post
"I’m a new subscriber. I subscribe to a lot of stuff in the industry, including efforts from competitors. This newsletter stands far out: extremely insightful, on topic and practical content. Fantastic effort."
Head of design, technology & product


How much will this event cost?

Nada! This is a free event with the goal of sharing expertise and bringing publishing professionals together. The reason we're asking you to register your interest instead of getting tickets directly is so that we can make sure to fill the room full with the right professionals - those working in audience development - to ensure interesting conversations.

Where is the event being held?

The event will be held at The Drum Labs in Shoreditch, London, where we have access to a large stage, networking area, bar and balcony. We'll also be offering welcome drinks and dinner as part of your ticket. Fingers crossed for some sun!

Who is the event aimed at?

Just like The Audiencers' written content, this event is for publishing professionals involved in audience development. Specifically, audience engagement and conversion in a digital reader revenue model.

What language will content be presented in?

English, but we welcome professionals from across the world to join! If you're a French-speaker, we invite you to check out our twin event in Paris.