Poool's ex-newsletter doesn't share news... only insights, benchmarks, best practices and strategic advice from our consultancy experts for you to better engage and convert your audience.
Such as our consultancy team's revised conversion rate framework that's proven to increase user-to-subscriber conversions amongst our clients.
Find it in June's edition.
In July we shared a behind-the-scenes look at ELLE Magazine's A/B test on user conversion journeys, including the results, what the team learnt from the test and our recommendations.
Discover the full story in July's edition.
Our take on current industry news, releases and hot-topics, such as what you can take away from the New York Times' annual report.
Check it out in August's edition.
Our optimized conversion funnel framework, expert quotes (and our view) plus how to increase conversions on mobile.
Retention strategies to steal, A/B testing benchmarks & take-aways from our webinar with Chartbeat.
How to limit the impact of a paywall on SEO, ELLE's A/B testing results and our take-aways from the NYT annual report.