Impress your colleagues.

Poool's ex-newsletter doesn't share news... only insights, benchmarks, best practices and strategic advice from our consultancy experts for you to better engage and convert your audience.

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Strategic advice.

Such as our consultancy team's revised conversion rate framework that's proven to increase user-to-subscriber conversions amongst our clients.  

Find it in June's edition.


Industry benchmarks.

In July we shared a behind-the-scenes look at ELLE Magazine's A/B test on user conversion journeys, including the results, what the team learnt from the test and our recommendations.

Discover the full story in July's edition.

Analysis & recommendations.

Our take on current industry news, releases and hot-topics, such as what you can take away from the New York Times' annual report. 

Check it out in August's edition.


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