London, October 12th 2023.
Bringing together publishing professionals to make better decisions when it comes to engaging, converting and retaining their audiences
On the program
1:30pm
Welcome tea & coffee
Meet with other publishing professionals over a hot drink before heading to the main stage for 2pm where our editor-in-chiefs will open the afternoon of content.
Madeleine White
Editor-in-chief
The Audiencers
Marion Wyss
Editor-in-chief
The Audiencers
2pm
Bridge roles: bringing editorial, marketing & product together to increase ARPU
Martina Andretta
Audience Specialist & Head of Social
New Statesman
Lars K. Jensen
Audience, data & journalism
Berlingske Media
Dmitry Shishkin
Independent Digital Publishing Consultant
2:45pm
Redefining digital-first: The operations and workflows for a successful audience strategy in 2023
Jay M'Bei
VP EMEA
Arc XP
Aaron Jansen
Sales Director
Arc XP
3:15pm
Panel: how to make your newsletter valuable in a reader revenue model
Michael MacLeod
Founder
The Edinburgh Guardian
Peter Houston
Media Voices
Host of The Newsletter Awards
Maire Bonheim
Head of Newsletters
The Telegraph
4:30pm
How to optimize your conversion funnel, with examples from ELLE Magazine
Madeleine White
Editor-in-chief
The Audiencers
Maxime Moné
CEO
Poool
5pm
From community to a growing subscriber base
Mark Zohar
President & CEO
Viafoura
Jo Holdaway
Chief Marketing & Data Officer
The Independent
5:30pm
“It’s all greek to me” - the art of translating between editorial and commercial
Morten Ro
Independent engagement designer and advisor
Maria Bissendorf
Head of Membership Development
Hearst UK
6pm
Cocktail, food & networking - plus an interactive Q&A to share how each media brand is dealing with the challenges of today’s digital monetization world
The Drum Labs, Shoreditch
We're fully booked!
Why join us?
More informed decision-making
An afternoon to hear from and mingle with top industry experts, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.
Operational advice
Supporting you in the everyday jobs and processes required for a successful digital strategy. We hope that you leave knowing exactly what to do to solve your current challenges, impress your boss and achieve your business goals.
Exclusive insights
What's shared at the festival, stays at the festival. No live stream, no recordings or replay. Complete exclusivity between professionals at our event. We simply invite you to come, listen, learn, share and network.
Networking
An event that brings publishing professionals together, nurturing a knowledge-sharing culture and connecting you with peers who might be facing similar challenges or have already found a solution that you can copy.
Our partners
Hear from our readers
FAQs
How much will this event cost?
Nada! This is a free event with the goal of sharing expertise and bringing publishing professionals together. The reason we're asking you to register your interest instead of getting tickets directly is so that we can make sure to fill the room full with the right professionals - those working in audience development - to ensure interesting conversations.
Where is the event being held?
The event will be held at The Drum Labs in Shoreditch, London, where we have access to a large stage, networking area, bar and balcony. We'll also be offering welcome drinks and dinner as part of your ticket. Fingers crossed for some sun!
Who is the event aimed at?
Just like The Audiencers' written content, this event is for publishing professionals involved in audience development. Specifically, audience engagement and conversion in a digital reader revenue model.
What language will content be presented in?
English, but we welcome professionals from across the world to join! If you're a French-speaker, we invite you to check out our twin event in Paris.